Abeto Studio
CortexA living knowledge layer

Your company knows more than you do.

Cortex gives it back to you — out loud. It captures how your company actually operates, makes it queryable by your team and your AI agents, and gets sharper every week you use it.

Book a discovery callFive scenes · four minutes
9:03●●●● ◢
Cortex · Voice
Listening…
CRM · Salesforce
Transcript · Q1
CSAT · dashboard
Deck · board
Metrics · GitHub
1:1 · Priya
Model · fin v12
Pipeline · live
Plan · hiring
The hidden tax

Every company runs partly on knowledge that nobody ever wrote down.

01

Knowledge decays

The methods that close your deals, the workarounds your best tech uses, the reasoning behind decisions made last quarter — rarely written down, almost never kept current.

02

Silos compound

CRM, email, meetings, files, the warehouse. Every week, another tool, another fragment. Stitching them together is somebody's full-time job.

03

You decide with half the picture

The actual state of the business lives in three or four heads. When they're in the room, you're fine. When they're not, you're guessing.

A 50% gap between what the company knew and what was documented. Closed to 5% with AI-assisted capture.
Commerzbank · Squirro study · 2026
What Cortex is

A managed knowledge layer that sits on the systems you already use.

Not another wiki. Wikis decay because keeping them current is somebody's least-favorite job. Cortex is built so the act of working — sending the email, taking the meeting, closing the deal — is what feeds the layer.

01

Captures

the signals worth keeping — decisions, customer intel, process variations, post-mortems, top-performer methods — without copying databases or duplicating files.

02

Compiles

them into structured concepts your team and your AI agents can consume. Not a search box over a folder. An organized body of knowledge that explains how things work here.

03

Compounds

with use. Every query that requires synthesis leaves the layer smarter than it found it. Every contradiction surfaces for someone to resolve.

04

Serves

the resulting knowledge to both humans (ask, browse, search) and machines (your AI agents inherit the context your best employees would give them).

02Field services · Inbound call

A dispatcher picks up. The brief is already in his ear.

One button before he accepts the call. Every fact Ray noted, every prior visit, every temperamental detail — live, in context, in under thirty seconds.

Three systems. One note from Ray that only Ray knew. The point isn't that Cortex has the data — it's that it landed in Luis's ear at the second he needed it. Not before. Not after.

15:32●●●● ◢
Incoming · Heritage HVAC
Marcus Tillman
mobile · customer since 2023
Cortex in earpiece
Brief
CRM · visit log
Invoice · Feb 18
Ticket · #4471
Post-visit · Ray
Call transcript · Mar 9
03Healthcare ops · SMS

She texted. It answered — and offered the next step.

Twelve urgent-care locations. Four behind on compliance. Priya asked the way she'd ask a colleague. The answer was the list, plus who owned each, plus a drafted nudge.

No special app. No dashboard. Priya's pattern — find the gap, nudge the owner — was already in the layer. Cortex finished her sentence.

12:04●●●● ◢
C
Cortex
Today · 12:04
iMessage
04DTC ops · Slack

Watch it reason. Not retrieve — reason.

A fulfillment drop nobody caught overnight. Cortex crosses four systems, finds a missed email, names the policy gap. In the time it takes to read a Slack thread.

By month three, the compounding loop means Cortex already knows which 3PLs tend to send late emails, and pages someone before the stand-up. This is the move wikis can't make.

8:42●●●● ◢
ops12 · Mon
Message #ops
05Installer network · Dashboard

Not every dip is a crew problem.

Twenty-four crews, four flags. Cortex separates what crews caused from what landed on them. Sam walks into Monday already knowing which conversation to have.

Three of the four dips aren't the crew's fault. Sam isn't going to have the wrong conversation with the wrong installer. That's the move.

16:50●●●● ◢
Cortex · Installer ops
Northeast · week of Apr 14
Sam Okafor · Friday 4:50pm
How it works

A bouncer, a promoter, and a loop that compounds.

Your systems
Gmail · Outlook
Meeting transcripts
Slack · Teams
File storage
CRM
Data warehouse
Internal runbooks
Cortex
Bouncer
Fast model evaluates every signal. Junk drops. Valuable material is routed.
Promoter
Accepted material attaches to the right concept in your knowledge structure.
Linker
Contradictions surface for a human to resolve. Fixes propagate structurally.
Loop
Every query that requires synthesis leaves the layer smarter.
What you get
Concepts · how things work
Decisions · the why
Playbooks · proven methods
Maps · where to find what
Dossiers · customers, live
Agent context · via MCP

Your data stays in your systems. Cortex extracts the facts that matter — decisions, patterns, customer-specific intel — and leaves the underlying records where they live. Security is per-role, not per-system.

Why now

Three things changed in the last twelve months.

01

Model quality

Structured extraction from messy inputs — emails, transcripts, threads — is reliable enough to trust as the capture layer. Humans no longer have to clean text before feeding it in.

02

The MCP standard

Model Context Protocol gives one interface across CRM, warehouse, file storage, collaboration. Every major data warehouse has an MCP server. Your AI queries real systems, not stale copies.

03

Cost math

The cost of running these systems has fallen far enough — and the productivity payoff has risen high enough — that this works for owner-operated companies, not just the Fortune 500.

Who it's for

If three of these resonate, this is for you.

Fits
  • You have 20–500 employees, and the business runs partly on knowledge that lives in three or four key heads.
  • Your team uses a mix of systems — CRM, email, meetings, files, a warehouse — and stitching them together by hand is somebody's full-time job.
  • You've tried a wiki or Notion-based knowledge base and watched it go stale within a year.
  • You already use AI assistants and want them to stop being generic when they help with company-specific work.
  • You can name two or three top performers whose methods you wish you could clone — and you sense they won't stay forever.
  • You're heading into growth, succession, or a rollup, and the cost of losing institutional knowledge is suddenly real.
We turn down
  • No executive is willing to commit thirty minutes a week to the process. (The system needs ongoing human judgment; without it, it fails.)
  • Your primary request is "give us a chatbot over our PDFs." That's a search problem, not a knowledge problem — there are good off-the-shelf tools for it.
The conversation

Thirty minutes. No deck.

We ask what the business actually runs on, and where the knowledge lives. If Cortex fits, we'll tell you. If it doesn't, we'll tell you that too.

Book the call
studio@goabeto.com